Romina Lezcano
Romina
Lezcano
LET'S TAKE DIGITAL EXPERIENCES TO THE NEXT LEVEL
LET'S TAKE DIGITAL EXPERIENCES TO THE NEXT LEVEL
Buenos Aires-based UX/UI Designer with 7+ years of experience. Expertise in design thinking, innovation, and agile methodologies. Proven success in leading design projects, facilitating workshops, and UX/UI teaching. Strong focus on user research and testing to ensure impactful solutions.
Buenos Aires-based UX/UI Designer with 7+ years of experience. Expertise in design thinking, innovation, and agile methodologies. Proven success in leading design projects, facilitating workshops, and UX/UI teaching. Strong focus on user research and testing to ensure impactful solutions.
Buenos Aires-based UX/UI Designer with 7+ years of experience. Expertise in design thinking, innovation, and agile methodologies. Proven success in leading design projects, facilitating workshops, and UX/UI teaching. Strong focus on user research and testing to ensure impactful solutions.
Starting point: understanding users' core needs. I do research and benchmark to build a strong foundation, considering the requirements of clients and business.
Then, I draft designs and refine them through heuristics and user testing, turning them into interactive prototypes.
Finally, I ensure everything is clear and polished for a seamless hand-off to development.
Starting point: understanding users' core needs. I do research and benchmark to build a strong foundation, considering the requirements of clients and business.
Then, I draft designs and refine them through heuristics and user testing, turning them into interactive prototypes.
Finally, I ensure everything is clear and polished for a seamless hand-off to development.
Starting point: understanding users' core needs. I do research and benchmark to build a strong foundation, considering the requirements of clients and business.
Then, I draft designs and refine them through heuristics and user testing, turning them into interactive prototypes.
Finally, I ensure everything is clear and polished for a seamless hand-off to development.
I'm passionate into exploring web3 potential.
As a proud member of a cryptoart collective, Newtroarts, I'm constantly looking for new ways to develop better solutions having in mind emerging digital ecosystems.
I'm passionate into exploring web3 potential.
As a proud member of a cryptoart collective, Newtroarts, I'm constantly looking for new ways to develop better solutions having in mind emerging digital ecosystems.
I'm passionate into exploring web3 potential.
As a proud member of a cryptoart collective, Newtroarts, I'm constantly looking for new ways to develop better solutions having in mind emerging digital ecosystems.
Main tools
Figma is my collaborative design platform of choice. I utilize it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.
Figma
Figma is my collaborative design platform of choice. I utilize it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.
Figma
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Adobe Creative Cloud is my comprehensive toolkit for unleashing creative potential. It offers a powerful suite of applications like Photoshop, Illustrator, and After Effects, each designed to excel in specific design tasks.
Creative Cloud
Adobe Creative Cloud is my comprehensive toolkit for unleashing creative potential. It offers a powerful suite of applications like Photoshop, Illustrator, and After Effects, each designed to excel in specific design tasks.
Creative Cloud
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Hotjar is my go-to tool for understanding how users interact. It shows me exactly how they navigate, what they click, and even what they find confusing. With Hotjar's insights, I can make data-driven decisions to improve the user experience and achieve better results.
Hotjar
Hotjar is my go-to tool for understanding how users interact. It shows me exactly how they navigate, what they click, and even what they find confusing. With Hotjar's insights, I can make data-driven decisions to improve the user experience and achieve better results.
Hotjar
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Optimal Workshop empowers me to design with the user in mind. By understanding how users categorize information and navigate through content, I can create a seamless and enjoyable experience that meets their needs and expectations.
Optimal Workshop
Optimal Workshop empowers me to design with the user in mind. By understanding how users categorize information and navigate through content, I can create a seamless and enjoyable experience that meets their needs and expectations.
Optimal Workshop
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Slack is more than just a messaging app; it's a powerful platform for teamwork. It enables seamless collaboration, facilitates knowledge sharing, and helps us stay connected and productive, even when working remotely.
Slack
Slack is more than just a messaging app; it's a powerful platform for teamwork. It enables seamless collaboration, facilitates knowledge sharing, and helps us stay connected and productive, even when working remotely.
Slack
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Trello is my digital command center for managing projects and keeping my team aligned. Its flexible boards, cards, and lists help us visualize tasks, track progress, and collaborate seamlessly, no matter where we are.
Trello
Trello is my digital command center for managing projects and keeping my team aligned. Its flexible boards, cards, and lists help us visualize tasks, track progress, and collaborate seamlessly, no matter where we are.
Trello
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Jira empowers teams to work smarter, not harder. Its flexible and customizable features allow us to adapt our workflow to any project, no matter how complex. This means: less time on administrative tasks and more time on creating amazing products.
Jira
Jira empowers teams to work smarter, not harder. Its flexible and customizable features allow us to adapt our workflow to any project, no matter how complex. This means: less time on administrative tasks and more time on creating amazing products.
Jira
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HTML5 is the backbone of my web design work. I use it to structure content, ensuring that websites are semantically meaningful and accessible. It forms the foundation upon which the visual elements of a site are built.
HTML
HTML5 is the backbone of my web design work. I use it to structure content, ensuring that websites are semantically meaningful and accessible. It forms the foundation upon which the visual elements of a site are built.
HTML
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CSS3 is my styling and layout powerhouse. It's instrumental in creating visually appealing websites by controlling everything from fonts and colors to the responsive design that adapts to various screen sizes.
CSS
CSS3 is my styling and layout powerhouse. It's instrumental in creating visually appealing websites by controlling everything from fonts and colors to the responsive design that adapts to various screen sizes.
CSS
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…many more + always learning!
Let me introduce you to (some) projects I'm proud about being part of!
Bayer Crop Science - UX/UI Case Study
Bayer Crop Science
UX/UI Case Study
Bayer Crop Science
Harvesting the Future
Design to optimize crops, increase productivity and reduce loss.
Sowing the Seeds:
The Problem
Sowing the Seeds:
The Problem
Sowing the Seeds:
The Problem
The lack of efficient digital tools made it difficult for farmers to make informed decisions.
Our goal was to create an interface that simplify crop management and allow farmers to maximize their yields.
The lack of efficient digital tools made it difficult for farmers to make informed decisions.
Our goal was to create an interface that simplify crop management and allow farmers to maximize their yields.
Reaping the Rewards:
Our Solution
Reaping the Rewards:
Our Solution
We developed a solution that significantly reduced resource waste by accurately forecasting the required supply quantities to optimize crop production.
Using clear language, intuitive icons, and easy visual hierarchy, I've created an exceptional UI.
OWN Experiences - UX/UI Case Study
OWN Experiencies
AI Emotional Tracking
Involving brand new AI-powered emotion detection for many industries.
My focus: translating complex technical data into an intuitive and user-friendly experience.
Giving Shape to Complex Emotions
I turned abstract data about emotions into actionable insights in an interdisciplinary team with data scientiest and psychologists.
Understanding the Needs to Define
After the observation phase, I proposed to the team to work on a SaaS portal with three levels of access. I designed interactive data visualizations and also the UX/UI.
Designing for Ease of Use
I also prioritized a visually appealing and user-friendly interface, utilizing a calm color palette and clear typography.
Solution achievements
Improved Productivity
Workers become more focused and efficient by identifying and addressing emotional factors.
Enhanced Job Satisfaction
Employees appreciate the company's commitment to their well-being.
Scalable Solution
The platform's modular design allows for easy adaptation to various industries and use cases.
My learnings
Cultural Sensitivity
Designing for a global audience (client based in Dubai) requires careful consideration of cultural nuances and preferences.
The Power of Data Visualization
Transforming complex data into understandable visuals is crucial for effective communication.
Iterative Design
Continuous testing and refinement are essential for creating a truly user-centered experience.
Cultural Sensitivity
Designing for a global audience (client based in Dubai) requires careful consideration of cultural nuances and preferences.
The Power of Data Visualization
Transforming complex data into understandable visuals is crucial for effective communication.
Iterative Design
Continuous testing and refinement are essential for creating a truly user-centered experience.
Seeker - UX/UI Case Study
Seeker
UX/UI Case Study
Streamlining Urban Parking Distress
Streamlining Urban Parking Distress
Streamlining Urban Parking Distress
Finding a parking spot feels like an unsolvable puzzle.
The constant stress and frustration associated with this struggle inspired the creation of Seeker, to revolutionize the parking experience.
Finding a parking spot feels like an unsolvable puzzle.
The constant stress and frustration associated with this struggle inspired the creation of Seeker, to revolutionize the parking experience.
From Empathy to Innovation
From Empathy to Innovation
From Empathy to Innovation
Unraveling User Needs
To truly understand the challenges, I made interviews and observation, and delved into user frustrations, motivations, and desires.
Comprehensive Ecosystem
Comprehensive Ecosystem
The solution is a web app, that integrates with various transportation systems, personalized recommendations, and loyalty programs to reward frequent users.
The solution is a web app, that integrates with various transportation systems, personalized recommendations, and loyalty programs to reward frequent users.
Efficiency and Ease
I ensured that the Seeker app was not only user-friendly but also responsive across various devices and screen sizes, providing a consistent experience on the go.
Think Beyond the Interface: I considered every touchpoint, focused on simplifying the parking reservation process.
Generate Positive Social Impact: We created a product that not only solves a pressing urban problem but also contributes to the creation of smarter, more sustainable cities.
I ensured that the Seeker app was not only user-friendly but also responsive across various devices and screen sizes, providing a consistent experience on the go.
Think Beyond the Interface: I considered every touchpoint, focused on simplifying the parking reservation process.
Generate Positive Social Impact: We created a product that not only solves a pressing urban problem but also contributes to the creation of smarter, more sustainable cities.
I ensured that the Seeker app was not only user-friendly but also responsive across various devices and screen sizes, providing a consistent experience on the go.
Think Beyond the Interface: I considered every touchpoint, focused on simplifying the parking reservation process.
Generate Positive Social Impact: We created a product that not only solves a pressing urban problem but also contributes to the creation of smarter, more sustainable cities.
Local support
Reduced
Urban Stress
Less Stress
By guiding users to nearby businesses and optimizing parking utilization,
Seeker foster economic growth and support local communities.
Less stress
Local support
Local support
User tracking revealed a significant reduction in stress levels associated with parking searches, contributing to an overall improvement in well-being.
Personal learnings
Establishing a Strong Design Foundation
The existing design lacked structure and consistency.
I squeezed every last drop out of Figma's features, establishing robust UI components for a unified and efficient workflow.
Establishing a Strong
Design Foundation
The existing design lacked structure and consistency.
I squeezed every last drop out of Figma's features, establishing robust UI components for a unified and efficient workflow.
Effective Collaboration
Despite the time zone difference (client was in Spain), successful collaboration was achieved through careful planning.
Effective Collaboration
Despite the time zone difference (client was in Spain), successful collaboration was achieved through careful planning.