Ideas, out in the world.
Each started with a different bottleneck: a service to define, an organizational barrier, a platform constraint, or an accessibility gap.
In every case, the goal was the same: make the product feel obvious to use.
Turning local expertise into a service travelers can book
I helped Francesco define the offer and built two paths into it: booking a guided experience and planning a trip with a local.
Discovery to live service
A refined storefront, with a character of its own
Ecommerce design, brand consistency and a clear structure for current collections, available pieces and the archive.
From brand expression to shopping experience
Turning API chaos into a single source of truth
Developers were hunting for APIs across scattered third-party sites.
I designed a centralized, AAA-accessible portal — and had to convince an IT-driven org that UX research was worth the time first.
A meeting tool that had to work inside PowerApps' limits
Built inside Microsoft PowerApps' native constraints, this tool had to hold the same task-tracking logic across desktop, iPad, and phone — including an accordion pattern that saved mobile users from nested menus.
Removed manual meeting-logging entirely